A community-led gym based in the Northern Suburbs of Melbourne, needed a branding identity. Five Star Fitness’ affordable $3.30 entry attracted many local members of all ages and fitness levels, and it was my duty to design a brandmark that reflected these values.
I took inspiration from the five Olympic rings which interconnected, and applied it to the five stars almost touching to portray the element of unity, making members feel a part of an uplifting community. Taking it one step further, I proposed a website with many features, food packaging, and apparel.
Unfortunately, the gym was forced to permanently close down late 2022, although still made for a great University project in my Associate Degree.
